In 2017 Festa Major de Gracia celebrating their 200th anniversery and it’s very important year for the organization. They want to have a new identity fot the whole year.I created an identity that telling what make this tradition keep happening for 200 years.
The graphic language I created for this build from two different layers - ancient style & modern style. For the ancient style layers I made a set of hand drawn illustrations that represent the values of this tradition. Over the illustrations I created some different text compositions with a very geometric typeface - Futura, that represent the modern time. the different compositions of the text and the different options of the logo represent the diversity of the streets and their different topics.